SearchCamp.in - Search Marketing Unconference
I am going to be at SearchCamp.in this weekend. If you would like to attend please register here by adding your name. You can provide additional information about yourself or your company here.
[ I am sorry for posting so late. However in case you drop in, it would be good to meet you. ]
A two day search marketing event at chennai- a terrific time and a superb domain for me given I spent majority of time at uGenie on SEM. I have been highly passionate about that space.
I would possibly cover the event live. Last time I attended Proto.in, I did a blog post on Proto.in post the event giving a gist and my opinions.
Regarding SearchCamp, (excerpt from SearchCamp.in) it is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.
To add to it, many of the sponsors are leading Search Marketing firms. There are also lot of independent SEO specialists who are actively taking part. I see a great level of participation from the Indian Search Marketing startups or with a dominant footprint here - pinstorm, position2 etc. efrontier the leading Search Marketing firm is also a sponsor and there are lot of talks from folks from these companies. There are also the big spenders in Search Marketing space who would be able to give a perspective in terms of how this is defining business and how they might want this space to be or their expectations.
However, in all I fear that this is too much of SEO and less of PPC. Of course, Paid Marketing interests me more given my interests in analytics and stats.
I was thinking of presenting something on Effective PPC management or on taking Search Marketing in-house. However due to some constraints I won't be able to do so.
We at Ugenie, decided to take Search Marketing in-house. I was more focused on Paid Marketing - PPC - and very less on SEO, which targets organic traffic. We automated a lot of keyword generation, coming up with campaign structures, keyword pricing and bidding. It is a massive system. Building something generic is pretty hard. Even custom implementation itself might not be feasible for a lot of companies to build and maintain in-house especially hard for startups as the resources are constrained and day to day bidding management would demand a lot of time and focus. However, for companies focused on Search Marketing or big spenders this would mean a great level of control and hence higher level of tuning on ROI and targeting. Even for smaller companies this would mean that they can position themselves to target the long tail to bring their costs down and yet not compromise on traffic or sales.
I will have a lot to write about the current market, trade-offs, tips and tricks in SEM post the event. Keep a watch.
A two day search marketing event at chennai- a terrific time and a superb domain for me given I spent majority of time at uGenie on SEM. I have been highly passionate about that space.
I would possibly cover the event live. Last time I attended Proto.in, I did a blog post on Proto.in post the event giving a gist and my opinions.
Regarding SearchCamp, (excerpt from SearchCamp.in) it is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.
To add to it, many of the sponsors are leading Search Marketing firms. There are also lot of independent SEO specialists who are actively taking part. I see a great level of participation from the Indian Search Marketing startups or with a dominant footprint here - pinstorm, position2 etc. efrontier the leading Search Marketing firm is also a sponsor and there are lot of talks from folks from these companies. There are also the big spenders in Search Marketing space who would be able to give a perspective in terms of how this is defining business and how they might want this space to be or their expectations.
However, in all I fear that this is too much of SEO and less of PPC. Of course, Paid Marketing interests me more given my interests in analytics and stats.
I was thinking of presenting something on Effective PPC management or on taking Search Marketing in-house. However due to some constraints I won't be able to do so.
We at Ugenie, decided to take Search Marketing in-house. I was more focused on Paid Marketing - PPC - and very less on SEO, which targets organic traffic. We automated a lot of keyword generation, coming up with campaign structures, keyword pricing and bidding. It is a massive system. Building something generic is pretty hard. Even custom implementation itself might not be feasible for a lot of companies to build and maintain in-house especially hard for startups as the resources are constrained and day to day bidding management would demand a lot of time and focus. However, for companies focused on Search Marketing or big spenders this would mean a great level of control and hence higher level of tuning on ROI and targeting. Even for smaller companies this would mean that they can position themselves to target the long tail to bring their costs down and yet not compromise on traffic or sales.
I will have a lot to write about the current market, trade-offs, tips and tricks in SEM post the event. Keep a watch.
The event was great, well focused and good participation. Given my interest in the space I thoroughly enjoyed it. There were quite a few interesting discussions - have lots of opinion to present. However I am a bit held up at work - don't know when I can pull myself out for a blog post. Will update you.
How are classes for you ?
(Anonymous)
301 for the new url of the same site
In the searchcamp Q&A session someone( I guess You) asked this
question
“My friend has changed url, do he has to give 301 for the new url of
the same site?.”
I have answered that "yes he should", and somebody including you :) wondered about that answer.
Those who wondered about that answer, please see the reasons below
If you change url , the search engine wont immediately reflect the
change in its index.
When ever user come with his query the old page will be ranked and the user will be landed in a 404 or an error page .
If that particular page has back links you cant pass that trust (both link juice and age) of that page to the new page with out providing 301 redirection.
Some times you need to wait for a long time it can be 2 weeks or
more . But this is the reliable method in my perspective.
You can still get the rank for the required keyword to your new page with out doing 301 but you will be facing the above problems consequently and it may take much time than the 301 process.
Regards
JAX
Re: 301 for the new url of the same site
Thanks for digging my blog out and responding to me. I greatly appreciate it :). However, I am not able to relate your name to face - help me recognize if you think we both interacted.
Anyway I think as you have explained he wanted to avoid 404s and hence took the redirection way. However the site traffic has not picked up yet.
If you could please have a look at reviewgist. Old url - www.reviewgist.com/search?search=MP3Play
New URL or after 301 redirect - http://www.reviewgist.com/mp3-player-re
Great post!
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
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